# 4 Companies That Improve Their Product Through UX Writing

I'd like to start off this blog post by differentiating between *UX Writing* and *Copywriting* as I feel like there's a lot of misunderstanding.

A **UX Writer** simplifies the usage of a product or a service by choosing simple words. 
A **Copywriter** attracts customer through storytelling and choosing inviting words.

See the difference? One works in Marketing, the other works in UX. With that out of the way, I chose 4 apps/companies that I believe excel in UX Writing. Let's get right into it.

# Netflix - Preventing Potential Confusion

![Group 156.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1604591016978/F6GXeIjkk.png)

Netflix cures a very irritating problem I have with most subscription services. They don't necessarily tell you what you're signing up for when you're starting a trial, will you be charged right away or when the trial ends? Will I receive a notification beforehand? These are all patterns some companies use and rely on to generate revenue from free trials. They expect you to forget and eventually get charged.

There really cannot be any confusion to any potential customer regarding *when* they'll be charged, it's clear as day.

# Google - Explaining Why Certain Information Is Required

![Mask Group 7.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1604591432828/XV_-_aHVP.png)

Know how when you're signing up for curators you're asked to pick topics, artists, etc? Well, the reason is pretty obvious in this scenario, but there are times when it isn't and it's always great to explain to the user *why* you need certain information, especially if that information is private.

Another great example of this is **Aaptive**, an app that provides you with trainer-guided workouts on demand. 

![Mask Group a1.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1604592059977/YcZbXn0Lp.png)

# Duolingo - Encouraging Interaction

![Mask Group 11.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1604591656580/xYZD4B9Ii.png)


Really any product or service's goal is to increase user retention and time spent using said product or service. A good way to do this is to encourage interaction only when **needed**. Duolingo is a popular app that lets you learn languages in a fun and engaging way, most likely than not users **will** sign up for an account to continue learning and save their progress in order to reach their goal of learning a new language.

 # NPR - Encouraging Action When You Come Across a 404


![Mask Group n1.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1604592584609/uQUVnnoJO.png)


Most 404s nowadays are pretty useless, they just tell you that they haven't found the page you're looking for with an image of Obi-wan. A good 404 error page will give you options. Continue searching, report the missing page, and even suggest content that you can read. NPR does this wonderfully as you can see in the image above.

Thank you for taking the time to read through this article and let me know if there any other amazing UX Writing you've found in an app you love to use down in the comments below!